Whether you’re at a bustling farmers market or your local grocery store, knowing how to choose the freshest fruits and vegetables can mean the difference between vibrant flavor and early spoilage. Fresh produce not only tastes better but also offers better nutritional value and longer shelf life.
Here’s how to master the art of produce picking—complete with visual cues, texture checks, and pro tips from the Farmers Market Coalition.
- Check for Vibrant Color
Color is often the first sign of freshness. Look for deep, rich hues—bright green beans, deep orange carrots, and ruby red tomatoes. Dull or faded coloring often signals aging or overexposure to light. - Avoid Bruises and Blemishes
A few small imperfections are natural, especially for organic or locally grown items, but steer clear of soft spots, mold, or large blemishes. These could indicate internal rot or early spoilage. - Test the Texture
Give your produce a gentle squeeze:
- Tomatoes should be slightly firm but not hard
- Avocados should yield slightly under gentle pressure
- Leafy greens should feel crisp and perky, not limp
- Smell Before You Buy
Produce like cantaloupe, pineapple, or peaches should have a sweet, pleasant aroma at the stem end. A sour or fermented smell is a warning sign. - Pay Attention to the Stem or Ends
For vegetables like zucchini, cucumbers, and carrots, the ends should look freshly cut—not shriveled or browning. A dry, cracked stem can mean the produce has been sitting too long. - Buy In-Season Produce
Seasonal items tend to be fresher, more flavorful, and less expensive. Use tools like the Seasonal Food Guide to see what’s best in your region right now. - Ask the Growers or Vendors
One of the best perks of shopping at a farmers market is access to growers themselves. Ask them when the produce was picked and how to store it. The Farmers Market Coalition encourages building these relationships to make better food choices. - Check the Weight
Heavier fruits and vegetables typically indicate juiciness. For example, a heavier orange or apple will usually have more moisture and flavor.
Bonus Tip: Save While You Shop Fresh
If you’re buying at chain stores that carry local or organic produce—like Sprouts, Whole Foods, or Safeway—maximize your savings by using cashback tools.
You can shop discounted Safeway gift cards, or earn cashback at Whole Foods through Fluz.
Download Fluz to start earning instantly.
Final Thought
Choosing the freshest produce doesn’t have to be a guessing game. With a few simple checks and seasonal awareness, you’ll shop smarter and eat better—every time.
